Harley-Davidson Project Livewire Experience Tour Expands To International Destinations

Ray Stubblebine

H-D Invites Riders around the World to Help Shape its First Electric Motorcycle
Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire™, Harley-Davidson’s first electric motorcycle, as the company’s Project LiveWire™ Experience tour expands globally in 2015.
       Building on the excitement of Project LiveWire’s debut last year, select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this week with events at Malaysia’s Sepang International Circuit.
       “Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “The first phase of the Project LiveWire Experience tour provided valuable feedback about the features and experience riders expect from an electric Harley-Davidson motorcycle. This year we’re expanding that experience to a global audience to gain even deeper insights from riders to help us shape the future direction of this exciting technology.”