World’s First Electric Street Legal Superbike Delivered!

Lightning made history once again by delivering the world’s first street legal electric superbike.  Until November 11, 2014 electric motorcycles were alternative transportation options. Now Lightning is making available a true race winning 200mph electric superbike for your everyday commute.

We Have A New Name — Alta Motors

BRD wasn’t a great name for the company, and now we have a new one we like more: Alta.
BRD was never a great external name. It had important internal meaning to us but for a lot of reasons, we always communicated it to the outside world as either “a secret” or meaningless. It was awkward:
       We don’t want to exaggerate the significance here to the heights of ethereal clouds where Zeus profoundly frolics. The typical rebranding sounds something like, “OMG, our new brand is the most amazing and important thing ever with so much meaning and richness.” It's really just a name. Like Bob. Or Sue.

2015 Zero S Launch

Developed to aggressively take on urban environments while encouraging occasional detours to your favorite stretch of twisties, the 100% electric Zero S integrates revolutionary technology with innovative design and premium equipment. The result is a motorcycle with breathtaking performance, a sophisticated appearance and refined ride characteristics...all without ever needing to stop at a gas station or being burdened with scheduled powertrain maintenance. 

Video produced by Zero Motorcycles. Shot on location in and around Santa Cruz, the San Francisco Bay Area, and the Sierra Nevada mountains.

Harley-Davidson And Marvel Studios Confirm Project Livewire Will Appear In Marvel’s Avengers: Age Of Ultron

Announcement at San Diego Comic-Con Confirms Harley’s First Electric Motorcycle will Light-Up the Screen in Another Heroic Adventure from Marvel, Alongside New Street 750

Today at the San Diego Comic-Con, Harley-Davidson and Marvel Studios will introduce Project LiveWire  – Harley-Davidson’s first electric motorcycle – to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel’s Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film.
        The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are, indeed, teaming up again. Harley-Davidson motorcycles – including the Harley-Davidson Street 750™ featured in Marvel’s Captain America: The Winter Soldier earlier this year – have appeared in a number of Marvel movies and television shows over the last several years.

Harley-Davidson Reveals Project LiveWire™, the First Electric Harley-Davidson Motorcycle

H-D Invites Consumers to Ride, React and Shape the Future of this New Bike
Innovation, meet heritage. Today, Harley-Davidson (NYSE:HOG) reveals Project LiveWire – the first Harley-Davidson® electric motorcycle.
       In keeping with the company’s customer-led product development approach, starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle.